Individual Entry
I remember only for an hour
You have to admit that since the launch of the GameCube, Nintendo's marketing strategy has become far more savvy. The "Who Are You?" campaign was the one that kick-started it all. I liked those ads, and while I don't know how much they have contributed to Nintendo's sales numbers (if at all), I have no doubt that they are helping to restore some of Nintendo's tarnished public image.
I like the current GameBoy campaign too, especially the NES Classics ad. It has a certain modern coolness to it, yet with the right choice of music -- Yaz(oo)'s "Situation", which initially seemed like a really odd tune to grace a Nintendo commercial -- it perfectly evokes the retro nature of the game series. It just works.
What I'm curious about, though, is how Nintendo will market the DS. We geeks, we know a lot about the DS already. We have a feel for what it is, what it's supposed to do, and who's supporting it. But how will Nintendo sell it to everyone else? How will they convey the features and benefits of the DS in a 30 second spot? Or with a print ad?
I'm curious.
August 16, 2004. Gaming.Comments (3)
I think it will go the way of the virtual-boy.
August 19, 2004 07:13 AM. Posted by: Franswiggidy.LOL VIRTAUL BOY!!!11
August 20, 2004 02:55 PM. Posted by: JP.
I think they'll just go all crazy with the concept of "doubling" in some form or another. I predict they'll suggest that the DS is twice as powerful as the GBA (or any other handheld system). Basically you have to market this in a way that would make any gamer who uses only one screen feel inadequate-- or, better yet, make parents of gamers feel like their kids are only getting half a game system with the GBA or PSP.
Any floor salesperson is going to hold up the GBA/PSP and the DS and say to a parent: "Look, these have one screen, this one has TWO screens. Pretty cool, huh?" And that alone will mean a crapload of sales this Xmas.
August 18, 2004 10:27 AM. Posted by: Tony Walsh.